Marketing is able to achieve miraculous. It makes perfectly ordinary lemonade healthy beverage and a means of transportation on four wheels, the epitome of a lifestyle. A car? No, a promise of freedom, independence, spontaneity. Grades of gasoline to pack either a tiger in the tank or hold a mysterious "V-Power" in the name to remember from little more than an exorbitantly high fuel bill. Quite different for E10.
Who wants to know today what the supposed bio-fuel E10 makes with the motor and what not, applies to the clueless station attendants and car dealers, sinister look in the. Campaigns, there has never been for the new fuel, more information is hidden in the depths of the Internet. Rarely is a product in the past been introduced mass-market such as this one.
In Internet forums, car fans comment instead of ominous noises in the engine and a supposedly soaring fuel consumption. This fuel that is loved by the oil industry not to accept the only car manufacturers - it is to save any more. While other products are charged with positive messages troublesome, this is now burdened with a mortgage that he can not get rid of: the doubt.
This Tuesday, a top-level talks to save what can still be saved. There will be accusations and appeals to drivers - always with one goal: the new fuel to somehow still get into the market. After all, is part and E10 is staying part of a system that will change, instead of pushing him, that he has apparently prefers a clean engine clean fuel. It is vegetable derived self-deception - the combustion of renewable resources is to delay the technological conversion. Therefore, E10 may not fail from the perspective of the federal government.
This is the promise of bio-fuel not much left anyway. A few years ago were fuels from renewable resources as a guarantor of independence. No longer sheikhs, but farmers should hold the developed countries mobile, from a seemingly inexhaustible reservoir.
Only too often it was a step forward at the expense of others. Growing demand for land leases had to be increased, ergo food was more expensive. On global markets know this issue limit. Increasingly, developing countries still the bio-fuel demand in developed countries. Not unusual for the price of hunger and poverty.
Because even the best regulation on sustainable production change little: the less can be more control, more detours that ethanol on its way to the developed world does. This is not a strange throbbing in the three-liter engine is the strongest argument against the E10 fuel. It is significant that, the price for conventional oil has driven this development.
The more crude oil on world markets, costs will be more lucrative replacement, the Agro-fuels from the monoculture. It is the sinister side of a connection between mobility and food markets that can not be solved - at least not until stand alone as internal combustion engines for mobility.
A strategy for a resource-saving movement but lack the federal government. No word on the speed limit, which could reduce the consumption of expensive oil is more than ten percent ethanol in gasoline, the subject is considered taboo. No word also to the German company car rules, maximize the tax benefit, the bigger and more wasteful of the motor. And of course, no word on the EU requirements for the fuel consumption of cars and light trucks. Which were eventually weakened only at the request of the German car industry. The pressure for change will eventually not be too large. The electric car as an alternative? This can take time.
This pressure is built up of the long global commodity markets to. It is reflected in fuel prices that Germany is not used, regardless of the introduction of the controversial ethanol fuel. If the assessment by the International Energy Agency that the world never will be promoted as much oil as in 2006, then to drivers with fuel prices like these days already familiar - they might someday be considered cheap.
This should also remember that, in the E10-disaster a receipt for allegedly exaggerated climate change want to see. For, quite regardless of the nature of the fuel, whether with V-Power or Super-E10: German cars currently get only one-third of their energy on the road, the rest goes to waste.
This is not only bad for the atmosphere, which must take from year to year legacy of personal mobility. It will provide for continuation of these kind of mobile workers. Do not substitute drugs allow movement independently of the expensive oil - but engines that no longer need.
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