Sony Ericsson Signs Partnership With Canal

While the group wants to make his comeback on the segment of smartphones, the mobile TV application of the encrypted string will be marketed as early as April.

"Sony Ericsson will partner with the biggest names in entertainment," explains director France, Pierre Perron. Illustration of this strategy, the partnership between the phone manufacturer and Canal +. The platform will be available on some smartphones range from the month of April. The application will be embedded directly on phones. The offer is decorated with three months free trial on all of Canal +. Then, without subscription, only emissions will be available in clear.

The announcement came while the group wants to make her comeback on the smartphone segment. Outpaced the market, Sony Ericsson has added four new references to its Xperia range, with the ambition to sell 2 million units in France this year. Currently, he weighs 10% of this market, which stood at just under 8 million units in 2010.

To do this, the brand mobile phone, a joint venture equally owned by Sony and Ericsson, placing more than ever on his Japanese parentage. Sony Ericsson has taken its technology to Sony Bravia Engine that its TV crew to offer a "better signal processing, richer colors ...." For the photo, Exmor R is directly inherited from the image capture developed for ranges of SLR cameras and compact Japanese. With Xperia Play, the smartphone-game console, the brand has pushed the logic of convergence to a climax.

The convergence between television and the phone does not stop there. Connected to a TV with an HDMI cable, a smartphone brand makes "any connected TV." Indeed, it is possible, from its smartphone view photos, videos on his TV and even surfing. Everything is even easier when the TV is also a Sony, with a dedicated menu. But Sony TVs are themselves connected. "We are number two on TV in France and number one for sales of TV connected with 50% market share at the end of 2010," says Philippe Citroën, managing director of Sony France. A quarter of owners have actually connected their television. "They use it mainly for the TV catch up, Sony has a partnership with M6 Replay or visit community sites like Dailymotion," added Philippe Citroën.

Remains whether this marriage of the "best of both worlds", will be sufficient to allow Sony Ericsson to regain lost market share in mobile telephony.