Microsoft has Released its iPod Rival a Zune

Microsoft is competing with Apple's iPod to appear. According to a report by Bloomberg wants the software giant production of its media player "Zune" and set the new models to market more no more. The reason is an insufficient demand, Bloomberg reported, citing a consecrated person.

The same software will continue to be used, among other smartphones with Microsoft's new operating system Windows Mobile Phone 7 It is used there to sync content between mobile device and PC, and also to update the operating system. Also, the Zune download store for movies and music will continue to exist.

Microsoft had first Zune models introduced about five years ago that in order to compete with Apple's iPod. Compared to the Apple device Zune possessed of some advantages such as an FM radio and a larger display. After a few more versions followed most recently in 2009, the Zune HD direct competition with the iPod as a successful model touch. The units are only in the U.S. for some time now available in Canada and an international market failure.

The Zune, which was initially described in the media as the "iPod killer" could meet the high expectations, however. In the U.S., the iPod came last year with a market share of 77 percent, making it the undisputed market leader. For the Zune launch in 2006, Apple with its iPod market share of 75.6 percent.

Microsoft is reporting in a statement neither confirms nor denies. The software giant said only in North America continue to support the Zune. In addition, we look forward to the fact that the service on the Xbox 360 and on Windows Mobile 7 smartphone adopted a good thing going, they say.