Advertising in The PC Version of Skype

The Skype software will now integrate banner ads into its main window. This newcomer on the PC version will be initially limited geographically. This is a ticket on his blog that Skype announced that the Windows version of its VoIP software now contain advertising. It is limited for the moment the United States, the United Kingdom and Germany, but an extension to the rest of the world should not delay.

In his post, the company said it had done everything that advertising does not become invasive and does not hinder the user when it uses Skype. No pop-up then. Instead, a simple banner to highlight the products of the first advertisers, as Groupon, Universal Pictures or Visa.

Skype also announced that the banner of an advertiser should appear only once per day for a given user. Good news, except that the broadcast service also explains some personal data (location, sex, age ...) to better target advertisements. Although it is possible to disable sharing them.